Reuerie is a design-driven accessories brand founded by Alyssa Luo in New York, focused on phone charms and everyday wearable objects.
We design steel wire phone charms built for long-term, everyday use. Unlike traditional phone charms made with string or cord, our designs are constructed with steel wire to maintain shape and durability over time.
Each piece combines crystals, stones, and pearls with a structured internal core, allowing for a level of detail, freedom, and durability that can only be fully realized through hands-on making.
Reuerie phone charms are compatible with all phone cases and do not require changing your phone case or using a proprietary system. They can be attached wherever a phone attachment point is available.
We also have an Etsy shop:
https://reueriecharms.etsy.com
Why Phone Charms?
We were drawn to phone charms for a very simple reason.
A phone is an essential part of everyday life. And when you use it, what you actually see isn’t the case on the back, but what moves with your hands.
Phone charms exist in that space.
They’re visible while you use your phone, not after. So in everyday use, a phone charm naturally becomes one of the accessories most frequently seen in your own visual field — much like a ring, but without compromising design complexity for ease of movement.
We believe that what’s seen and felt this often deserves to be designed with intention.
How it all began?
Reuerie started as a tiny idea in my apartment, and now it’s a little brand with a big heart.
The name “Reuerie” is inspired by the word reverie — a dream within reality.
I hope each piece feels like a designed dream:
lightweight, gentle, distinctive,
and carrying its own little bit of starlight.
I believe beauty isn’t created by simply piling elements together. It comes from proportion, intention, and a sense of quiet order that you can feel at a glance.
So here at Reuerie, every charm, every connection, and every bit of sparkle isn’t randomly combined — it’s something I test, take apart, rebuild, and refine until it finally becomes “just right.”
I love studying how different materials catch the light and pairing soft with bold, transparent with pearlescent, metal with shimmer, letting each piece find its own delicate balance.
In those moments, I believe the design glows in a way that feels a little like magic.
From selecting every bead, experimenting with structure, trying new color combinations, to packaging your order with care. I want every step to carry warmth.
So that when you receive it, it feels more like a small work of art made with intention, not just a charm.
Thank you for noticing the details.
May Reuerie’s charm accompany you with its quiet light through every ordinary day.
Alyssa Luo